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Dove rolls out its first refillable deodorant | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Christopher Lombardo

Unilever is bringing its Dove brand into its plans for a circular economy with the launch of a refillable deodorant. The CPG is calling the compact, stainless steel case a new milestone in its journey towards fighting plastic waste. The exterior and shelf packaging are made of 96% recycled plastic and is 100% recyclable. That, the company says, is 54% less plastic than regular deodorant sticks.

http://strategyonline.ca/2023/03/01/dove-rolls-out-its-first-refillable-deodorant/
 

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